In the past, distilleries produced advertising material with their distillery, brand and drinks names on mirrors, signs, etc. These were given out to pubs who sold their products. Some of these advertisements still adorn the walls of pubs to this day. They have survived the ups and downs of the whiskey industry and are a nostalgic reminder of the old good times and the often forgotten brands and distilleries of old.
Today’s pick is a lovely old sign from Paddy Irish Whiskey The Cork Distillery, today part of Sazerac Company. In 1912, with his name has become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in honour of the salesman Paddy Flaherty.